Strategic Marketing. Brand Experience. Creative Leadership.
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Brand Strategy & Identity
Brand audits, positioning, and narrative development
Core values, mission, and tone of voice systems
Visual and verbal identity alignment
Naming, messaging, and go-to-market frameworks
Investor and stakeholder presentation decks
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Experiential
Designing experiences that move markets and create cultural impact.
Branded events, pop-ups, and integrated campaigns
Partnership development and influencer alignment
Retail, hospitality, and lifestyle activations
Experiential programming that drives ROI and earned media
Guest experience strategy and brand ritual creation
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Creative Direction & Campaign Development
Where brand vision meets market execution.
Concept development and creative briefing
Campaign and content storytelling strategy
Visual identity evolution and art direction oversight
Production management and multi-channel rollout
Agency and vendor leadership to ensure brand cohesion
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Content & Social Strategy
Building narrative engines that connect and convert.
Social media strategy and performance measurement
Editorial calendars, messaging pillars, and asset guidelines
Influencer, creator, and ambassador programs
Content production oversight: video, photo, copy
Engagement analytics and KPI tracking
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Fractional CMO & Advisory
Executive marketing partnership
Department structure and team leadership
Budget management, vendor negotiation, and reporting
Growth strategy across paid, owned, and earned channels
Brand architecture and long-term roadmap development