Romer Neighborhood Hotels is a lifestyle brand developed by Highgate Hotels. From construction to launch, I partnered with executive and cross-functional leaders to define the brand’s vision, positioning, and go-to-market strategy — translating development blueprints into a scalable hospitality brand with commercial and cultural traction.

As one of the earliest hires, I served as a key decision-maker across brand localization, creative strategy, programming, and digital presence. I built the organizational infrastructure for analytics, content, and media performance, ensuring the brand’s creative expression and business goals were fully aligned. Under my leadership, Romer achieved significant gains in visibility, engagement, and direct bookings, establishing it as Hawai‘i’s leading neighborhood-driven hospitality concept.

Key Accomplishments

Opened Hotel Romer Ambassador (368 rooms, 2 F&B outlets) and Hotel Romer House (179 rooms, 3 F&B outlets).

Directed the go-to-market launch strategy, including brand development, campaign roll-out, and market positioning.

Built the brand infrastructure and onboarding toolkit used across property launches.

Oversaw three social media channels, driving over 100% growth in engagement and audience.

Increased room revenue by 25% through integrated brand and experiential initiatives.

Developed press-driving programming for hotels and F&B outlets, positioning Romer as a cultural hub.

Designed content, campaign, and programming calendars that unified storytelling across channels.

Launched Love Thy Neighborhood, a city-wide give-back program that embedded community connection into the brand’s DNA.

The Royal Lahaina underwent a renovation during COVID and faced significant challenges following the Maui wildfires. As the region prepared to reopen, I led the development of a go-to-market strategy for programming and activations designed to drive revenue while rebuilding community connection and purpose.

Working closely with the team, I helped reimagine the property as a platform for recovery — launching a live music venue to support displaced local musicians, developing a new retail space to house Maui-based businesses, and curating in-room offerings that highlighted local products. These initiatives brought the hotel’s Love Maui commitment to life, allowing guests to give back to the community through their stay and positioning Royal Lahaina as a model for regenerative hospitality.

Key Accomplishments:

Directed retail strategy and merchandising refresh, increasing on-property spend and guest engagement.

Formed a strategic brand partnership with Mana Up, creating a first-of-its-kind retail experience to support local entrepreneurs.

Developed creative concepts for in-room amenities and product collaborations, highlighting Maui-based makers

Designed storytelling hubs throughout the property, reinforcing brand purposes and deepening emotional connection with guests.

As Spotify’s global footprint expanded, the company established an Experiential Marketing division to evolve beyond traditional events and create high-impact, revenue-generating brand experiences. I was appointed to lead the new global department, tasked with building a strategy that translated Spotify’s brand and business goals into real-world engagement.

Key Accomplishments

Architected Spotify’s global experiential marketing strategy, aligning brand storytelling with revenue objectives and partner growth.

Delivered large-scale activations in key markets that strengthened brand equity, deepened client relationships, and accelerated business outcomes.

Directed cross-functional teams of 40+ global stakeholders, fostering executive alignment and seamless collaboration across regions.

Oversaw multi-million-dollar activation budgets, optimizing spend efficiency and driving measurable ROI across global campaigns.

Game Seven Marketing is a boutique agency driving experiential marketing for Nike across North America. Focused on the football and basketball categories, I served as Executive Producer, leading large-scale activations and integrated brand experiences that connected sport, culture, and community.

Key Accomplishments

Led production for 30+ experiential activations annually, supporting major product launches, retail environments, athlete moments, and content initiatives.

Developed event marketing strategies that aligned creative storytelling with Nike’s commercial and cultural goals.

Negotiated vendor contracts to secure volume-based discounts, improving profit margins and operational efficiency across projects.

Managed production teams of 20+, overseeing budgets, timelines, and creative execution from concept to delivery.

I joined Juice Press during its Series A funding round to build the brand and marketing foundation that would support rapid expansion. Working directly with the CEO, I developed strategic messaging, creative direction, and experiential activations to drive awareness, loyalty, and investor confidence.

Key Accomplishments

Scaled the brand from 4 to 14 stores, supporting a successful Series A investment.

Led brand and marketing strategy that established Juice Press as a category differentiator in the emerging wellness space.

Produced press-driving activations across key markets, accelerating brand visibility and customer acquisition.